Graphic Warning Labels for Tobacco Products

Imagery processes are also the focus of research on responses to pictorial warning labels on cigarette packets. One study, conducted in collaboration with Dr. Brian Williams (Stirling University) and Dr. Gerry Humphris (St. Andrews University), involves using data from over 19,000 residents in the UK to identify imagery attributes of graphic labels that motivate cessation for different demographic groups.

In research led by Lisa Webb and Dr. Jude McCool (The University of Auckland), we have conducted qualitative research evaluating the responses of adolescents and young adults to graphic warning labels and plain packaging for tobacco products.
The Smoking Prevention and Risk Communication (SPARC) Project is being conducted in collaboration with Dr. Noel Brewer and Jessica Kadis (doctoral student) at University of North Carolina at Chapel Hill. We are conducting a series of internet-based experimental studies evaluating responses by youth and young adults to various types of graphic warning labels. We recently conducted a study evaluating the impact of the 36 warning labels recently proposed by the Food and Drug Administration, and we submitted the following report to the FDA for use in their process of selecting the labels to be used on cigarette packs in 2012:

Cameron ,L.D., Kadis J.A., & Brewer, NT. (2011). Commentary on Proposed Rule: Required Warnings for Cigarette Packages and Advertisements. Docket No. FDA-2010-N-0568. Submitted to the FDA on January 11.